"Standing Up, Standing Out"
Business First, a premium business magazine distributed to senior execs in large companies in London and overseas. OUTstanding is a not-for-profit professional network for LGBT executives and their allies. They promote the talent of LGBT executives and encourage them to be themselves. Business First Magazine needed to build interest in their magazine article and the work of OUTstanding.
Our plan was to create a teaser film piece to highlight key points of the magazine article and to reveal the core principles of the network and its membership.
To add media authenticity, we enlisted the help of an experienced journalist. We filmed the entire magazine interview as if it were a TV interview and edited together highlights to trail the topics of the written article. Then, on a cold day, we filmed our journalist, Nick, as he did his top and tail outside their central London offices. Finally, we took B-roll footage inside their offices. The production was a half-day shoot, a one-day edit, and around a day of pre-production and stills research.
Outcomes for our client
Business First was really happy with the piece and placed it on their website. It was superb fun working with Suki - we predict a seat in parliament before the decade's out!
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